Loyalty Street offers a unique service to home owners, enabling them for the first time to make an informed choice - based on factual, reliable information - when choosing an estate agent.

Data collected includes:

  • Prices achieved relative to asking price for completed property transactions
  • Days from first listing to sold subject to contract for completed transactions
  • What percentage of listed properties reach completion
  • Incidence of price reductions

As well as more subjective factors such as:

  • How local and how knowledgeable their staff are
  • Quality and Location of their offices
  • Service standards
  • Advertising strategies
  • Innovation in their approach
  • Complimentary services offered

Loyalty Street uses the data to categorise the agents in each locality, awarding a star rating. The best agents are invited onto the Loyalty Street panel.


  • When you want to sell
  • Which agents to use
  • What price and what offer to accept