Estate agency is a service business in which most of the work happens after an offer is accepted. In countries such as France and USA where estate agent (realtor) fees average over 5% the online model grew quickly to 10% of the market but has stalled at that level. The average estate agency fee in the UK is 1.8%, which perhaps explains why the online model, while growing, still only equates to around 4% of the U.K. market. In Greater London it is less than 1%. We believe, like most homeowners, that the apparent cost saving of online estate agents is considerably out weighted by the benefit of having a local, professional estate agent sell your property at the best price – which is reflected in the performance data. What looks like a cost saving could end up costing £1,000s if the property is not marketed correctly.